Dept. of Re-Branding-Stuff
"When are you born? A at the twelfth of Turkmenbashi...
The president of Turkmenistan is taking the branding biz serious and seeking to rename the month of January after himself. Turkmenbashi means 'head of Turkmenistan'.
How's about that? Well, not only that he is having his presidency for life - he have cities, airports, and a meteorite named after him, and other months of the year have been named after his mother, after a poet, and after a book that he wrote (the poet I hope).