Dept. of Sports Apparels
Softer than the Super Bowl
Half time in the biggest sport event in the world have it´s own thrill: on pay-per-view you can see Lingerie Bowl. That seem rather nice. Me myself wouldn't say no to see many well-bodied girls in lingerie playing the ball. And hey, who can say he doesn't have the hopes up that there will be some "holding-the-clothes"-fouls.
Pity that the victorians at CBS doesn't understand that this would make even the most sport-hating guy to look at the Bowl. And they would be able to raise the ad-prices.