Wednesday, January 14, 2004

Dept. of Prayer-In-New-Ways

Inkstained monks

Remember the plot of the big novel of Umberto Eco The Name of the Rose? The ink was poisoned. But those LaserMonks have another thing going with ink - they sell it. And cheaper and with a whole new aim on this e-commercethingy. In Pioneer Press there is a sweet story on their way on making customer-relations work:
A recent caller lost seven years of savings to an online scam artist after trying to book a cruise for herself and her daughters. She vowed never to buy anything else on the Internet.
But with three printers churning out student papers in her Pennsylvania home, she couldn't ignore discounts of up to 90 percent over name-brand cartridges. Look, she told LaserMonks, she had trust issues. She needed the firm to set her mind at ease.
LaserMonks' response helps explain why the two-year-old e-commerce venture based at the Cistercian Abbey of Our Lady of Spring Bank — yes, with actual Catholic monks — appears to be on a stratospheric business trajectory...The skeptical Pennsylvania mother, for instance, got four cartridges on speculation. Try 'em out, LaserMonks said. If you like them, consider sending us a few bucks. No hurry, take a few months to think it over.
The company soon got paid in full for the shipment, along with a second order for four cartridges.

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