Dept. of Word-Of-Mouth
The power of words
"The power and correct rules of good speech consist more in usage than in anything else and it is always wrong to employ words which are not current."
Baldesar Castiglione Italian writer and diplomat —The Book of the Courtier, 1528
Do you sometimes have difficulty to find the words that make your thing go through? Then you maybe should buy some Power Words. Or use that amount of money on a Thesaurus and some real study-time.